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Features

Everything You Need to Convert Visitors Into Customers

WebSpecifier tools are built with one goal: helping engineers and buyers find the right product fast — and giving you more qualified enquiries.

Step-by-Step Questions That Lead to the Right Product

Instead of showing customers a wall of products to scroll through, WebSpecifier asks the right questions in the right order — mirroring how a knowledgeable salesperson would qualify a customer.

  • Configurable question flow
  • Branching logic based on answers
  • Progress indicator keeps users engaged
  • Back/edit answers at any step
  • Works on any screen size
LIVE PREVIEW
What is the required airflow?
500–1,000 m³/h ✓
1,000–2,000 m³/h
2,000–5,000 m³/h
5,000+ m³/h
3×
More enquiries vs browse-only
14
Days to go live
100%
Selection accuracy
24/7
Works while you sleep

Turn Every Selection Into a Qualified Lead

At the end of each selection journey, users are prompted to submit their contact details alongside their exact product requirements. You receive a complete, pre-qualified enquiry — no back-and-forth needed.

  • Customisable lead capture form
  • Email notifications for every enquiry
  • CRM integration (HubSpot, Salesforce, Pipedrive)

Seamlessly Embedded in Your Website

Your selector tool is fully branded to match your website — your colours, your fonts, your domain. Customers never know they're using a WebSpecifier tool; it feels like a natural part of your site.

  • Custom colour scheme and branding
  • Works with WordPress, Shopify, and custom sites
  • Fast-loading embeddable widget
  • GDPR compliant
  • Mobile optimised
YOUR BRAND
Find Your Perfect Product
Fully embedded, fully yours

Everything Included

Custom Logic Builder

We map your exact product selection criteria into intelligent filtering rules.

Mobile Responsive

Looks and works perfectly on smartphones, tablets, and desktops.

Lead Capture Forms

Collect qualified leads with full product selection context included.

Brand Matched Design

Your colours, fonts, and logo — the tool feels native to your website.

CRM Integration

Connect to HubSpot, Salesforce, Pipedrive, and more via webhook or direct API.

Always-On Support

We're here to help with updates, new product ranges, and technical queries.

Multi-Range Support

Scale to cover multiple product ranges with intelligent cross-range routing.

See It In Action

Book a free demo and we'll show you exactly how it works for your product range.

Book a Free Demo →